Frequently Asked
What is a trademark and what does it do?
A trademark is like a special ID for names, logos, or symbols that protect them legally. It helps distinguish one brand from another.
What is a common law trademark and why bother to register a mark?
Common law trademark happens automatically when using a name, but registering provides stronger legal protection.
Should companies trademark their name or logo?
Yes, it’s smart to trademark both to safeguard your brand identity.
A company has a domain name, so why does it need a trademark?
Having a domain name doesn’t protect your brand legally; a trademark does.
What about my slogan, do companies usually register that?
Companies often register slogans for legal protection too.